Madrid Street Ad Takeover 2011

Once again, I was invited by the fantastic PublicAdCampaign Family to join them in yet another public art project. In the past, I helped in both the New York Street Ad Takeover as well as the Canda Street Ad Takeover in Toronto (as recently as Jan. 2011) by providing artwork to be installed throughout the city streets.

Well, this time I was able to join in helping bring art to public space in Madrid. I was asked (along with over 100 other artists, poets, writers and other creatives) to send in text which was then printed on paper and used to replace advertising throughout Madrid.

On March 30th, 2011, a total of 106 posters went into bus kiosks and street level advertising spaces to bring messages, stories, jokes and thought provoking messages to replace the day to day advertising which the people of Madrid have to endure on their way to work daily.

Below are a few snap shots of the project and you can see it in it's entirety here:

above: Shai Dahan's submission work for the MSAT