MADRID STREET ADVERTISING TAKEOVER
In early 2011, I was invited to be part of the MaSAT (Madrid Street Advertising Takeover). MaSAT is the second international street ad takeover project, and the third in a series of civil disobedience projects intent on changing our expectations of public behavior in our shared environments. For this SAT project, Public Ad Campaign (the organization group who puts on the Street Advertising Takeover projects) targeted Cemusa bus shelters in 4 heavily populated locations around Madrid. This time, at the request of the Madrid based collaborators, participants were asked to submit text based works. This fantastic idea allowed PAC to open up the submission request process to a wide range of individuals including sociologist, teachers, lawyers, gallery owners and anyone with a concern for the curation and participation in public space. Each of the 106 individuals were asked to submit one sentiment they wished to see exhibited on the streets. The result is a variety of unique visions of public dialogue and a glimpse at the possibilities available when we open up our public environment in a truly public way.